<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Auto Shop Growth</title><link>https://autoshopgrowth.com/</link><description>Marketing guides, Google benchmark data and a free 14-day trial of any growth service, written for auto repair shops and mobile mechanics.</description><item><title>The car-is-ready text, the pickup script and the review ask, word for word</title><link>https://autoshopgrowth.com/blog/the-car-is-ready-text-and-pickup-script/</link><guid>https://autoshopgrowth.com/blog/the-car-is-ready-text-and-pickup-script/</guid><pubDate>Sun, 01 Nov 2026 00:00:00 GMT</pubDate><description>Pickup is the best moment a repair shop has to earn a review and the next visit. The exact text, counter script and follow-up that turn an invoice into both.</description></item><item><title>The phone number on your shop's website that nobody can tap</title><link>https://autoshopgrowth.com/blog/the-phone-number-on-your-website-you-cannot-tap/</link><guid>https://autoshopgrowth.com/blog/the-phone-number-on-your-website-you-cannot-tap/</guid><pubDate>Fri, 30 Oct 2026 00:00:00 GMT</pubDate><description>A common repair shop website mistake: the phone number is an image or plain text, so a driver on a phone cannot call in one tap. How to spot and fix it.</description></item><item><title>What to text a customer who declined the repair, word for word</title><link>https://autoshopgrowth.com/blog/what-to-text-a-customer-who-declined-the-repair/</link><guid>https://autoshopgrowth.com/blog/what-to-text-a-customer-who-declined-the-repair/</guid><pubDate>Thu, 29 Oct 2026 00:00:00 GMT</pubDate><description>Declined work is the easiest money in the shop, and most of it is never asked about again. Four short texts to send, when to send them, and what to skip.</description></item><item><title>What a brake job Google Ads campaign costs a repair shop, and when it pays back</title><link>https://autoshopgrowth.com/blog/what-a-brake-job-google-ads-campaign-costs/</link><guid>https://autoshopgrowth.com/blog/what-a-brake-job-google-ads-campaign-costs/</guid><pubDate>Fri, 23 Oct 2026 00:00:00 GMT</pubDate><description>A line-by-line look at a small Google Ads campaign built around brake jobs: budget, cost per call, close rate, and the point where it starts paying for itself.</description></item><item><title>Reader question, should a repair shop post its labor rate on the website?</title><link>https://autoshopgrowth.com/blog/reader-question-should-we-post-our-labor-rate/</link><guid>https://autoshopgrowth.com/blog/reader-question-should-we-post-our-labor-rate/</guid><pubDate>Tue, 20 Oct 2026 00:00:00 GMT</pubDate><description>A shop owner asks whether listing the hourly labor rate online brings more cars or just invites price shoppers. A plain answer, and what to post instead.</description></item><item><title>Text the inspection or call the customer? Two ways to get a repair approved</title><link>https://autoshopgrowth.com/blog/text-the-inspection-or-call-the-customer/</link><guid>https://autoshopgrowth.com/blog/text-the-inspection-or-call-the-customer/</guid><pubDate>Sat, 17 Oct 2026 00:00:00 GMT</pubDate><description>Texting a digital inspection and calling the customer both get repairs approved. When each one wins for an auto repair shop, and how to combine the two.</description></item><item><title>What a service reminder program costs a repair shop, and when it pays back</title><link>https://autoshopgrowth.com/blog/what-a-service-reminder-program-costs-a-repair-shop/</link><guid>https://autoshopgrowth.com/blog/what-a-service-reminder-program-costs-a-repair-shop/</guid><pubDate>Wed, 14 Oct 2026 00:00:00 GMT</pubDate><description>Text and postcard reminders bring customers back for oil changes and inspections. Here is what each option really costs per month and how many cars cover it.</description></item><item><title>Reader question: a one-star review over our diagnostic fee. Should we stop charging for it?</title><link>https://autoshopgrowth.com/blog/reader-question-should-i-stop-charging-for-diagnostics/</link><guid>https://autoshopgrowth.com/blog/reader-question-should-i-stop-charging-for-diagnostics/</guid><pubDate>Sun, 11 Oct 2026 00:00:00 GMT</pubDate><description>A shop owner asks whether to drop the diagnostic fee after an angry review. Our answer: keep the fee, change how you explain it, and reply to the review this way.</description></item><item><title>Google Ads or a better Google profile: which one brings a repair shop more cars</title><link>https://autoshopgrowth.com/blog/google-ads-or-fix-the-google-profile-first/</link><guid>https://autoshopgrowth.com/blog/google-ads-or-fix-the-google-profile-first/</guid><pubDate>Thu, 08 Oct 2026 00:00:00 GMT</pubDate><description>Two ways to get more cars through the bay from Google. What each costs, how fast each works, and the shop situations where one clearly beats the other.</description></item><item><title>What to run in the shop before the first cold morning</title><link>https://autoshopgrowth.com/blog/what-to-run-before-the-first-cold-morning/</link><guid>https://autoshopgrowth.com/blog/what-to-run-before-the-first-cold-morning/</guid><pubDate>Thu, 03 Sep 2026 00:00:00 GMT</pubDate><description>September is quiet and October is not. The four campaigns to have live before the first cold snap fills your bays with no-starts and heater complaints.</description></item><item><title>Agency, freelancer or do it yourself: how a shop owner should decide</title><link>https://autoshopgrowth.com/guides/hiring-a-marketing-agency-auto-repair/</link><guid>https://autoshopgrowth.com/guides/hiring-a-marketing-agency-auto-repair/</guid><pubDate>Tue, 01 Sep 2026 00:00:00 GMT</pubDate><description>What marketing help costs an auto repair shop, the red flags in a pitch, which pieces to keep in house, and why a real provider proves it first.</description></item><item><title>The repair shop calendar: what to sell each season and how to survive the slow weeks</title><link>https://autoshopgrowth.com/guides/slow-season-marketing-auto-repair/</link><guid>https://autoshopgrowth.com/guides/slow-season-marketing-auto-repair/</guid><pubDate>Thu, 27 Aug 2026 00:00:00 GMT</pubDate><description>A month-by-month marketing plan for an auto repair shop, the two reliable slow stretches, and what to run when the bays are empty instead of cutting prices.</description></item><item><title>Pricing and quoting for repair shops: good, better, best and the inspection that sells it</title><link>https://autoshopgrowth.com/guides/pricing-quoting-auto-repair-shops/</link><guid>https://autoshopgrowth.com/guides/pricing-quoting-auto-repair-shops/</guid><pubDate>Thu, 20 Aug 2026 00:00:00 GMT</pubDate><description>How to present a repair estimate so it gets approved, why good-better-best raises the average repair order, and how pricing changes your marketing.</description></item><item><title>Mobile mechanics are in your search results now. Here is what that changes.</title><link>https://autoshopgrowth.com/blog/mobile-mechanics-and-the-search-results/</link><guid>https://autoshopgrowth.com/blog/mobile-mechanics-and-the-search-results/</guid><pubDate>Tue, 18 Aug 2026 00:00:00 GMT</pubDate><description>Van-based mechanics show up for the same searches as shops with bays. What the benchmark data says about the segment, and how a shop should respond.</description></item><item><title>What a missed call costs a repair shop, and the follow-up that fixes it</title><link>https://autoshopgrowth.com/guides/missed-calls-follow-up-auto-repair/</link><guid>https://autoshopgrowth.com/guides/missed-calls-follow-up-auto-repair/</guid><pubDate>Thu, 13 Aug 2026 00:00:00 GMT</pubDate><description>Missed-call text-back, speed to lead, who answers the phone, and the declined-work sequence that turns yellow inspection items into approved repairs.</description></item><item><title>The seven things an auto repair shop website has to do</title><link>https://autoshopgrowth.com/guides/auto-repair-shop-website-essentials/</link><guid>https://autoshopgrowth.com/guides/auto-repair-shop-website-essentials/</guid><pubDate>Thu, 06 Aug 2026 00:00:00 GMT</pubDate><description>Speed, tap-to-call, service pages, prices, town pages, reviews and online booking, plus what to cut, for independent shops and mobile mechanics.</description></item><item><title>How to show up when someone asks ChatGPT for a mechanic</title><link>https://autoshopgrowth.com/guides/ai-search-chatgpt-auto-repair/</link><guid>https://autoshopgrowth.com/guides/ai-search-chatgpt-auto-repair/</guid><pubDate>Thu, 30 Jul 2026 00:00:00 GMT</pubDate><description>What AI answer engines use to pick a local repair shop, the page structure they quote, and the practical steps that get an independent shop named in AI results.</description></item><item><title>Facebook and Instagram ads for auto repair shops that actually book work</title><link>https://autoshopgrowth.com/guides/facebook-instagram-ads-auto-repair/</link><guid>https://autoshopgrowth.com/guides/facebook-instagram-ads-auto-repair/</guid><pubDate>Thu, 23 Jul 2026 00:00:00 GMT</pubDate><description>The creative that works for an independent shop, which offers convert, realistic budgets and cost per lead, and how to retarget people who left.</description></item><item><title>Google Ads for auto repair shops: budgets, campaigns and real cost per call</title><link>https://autoshopgrowth.com/guides/google-ads-auto-repair-shops/</link><guid>https://autoshopgrowth.com/guides/google-ads-auto-repair-shops/</guid><pubDate>Thu, 16 Jul 2026 00:00:00 GMT</pubDate><description>Which Google Ads campaigns fill bays for an independent shop, which ones burn cash, what a repair call really costs, and how to structure a budget.</description></item><item><title>Google Business Profile setup for auto repair shops and mobile mechanics</title><link>https://autoshopgrowth.com/guides/google-business-profile-auto-repair/</link><guid>https://autoshopgrowth.com/guides/google-business-profile-auto-repair/</guid><pubDate>Thu, 09 Jul 2026 00:00:00 GMT</pubDate><description>Categories, services, photos, hours, posts and Q and A, set up so your shop shows for brakes and check engine light searches instead of only your own name.</description></item><item><title>How repair shops get more Google reviews without chasing customers</title><link>https://autoshopgrowth.com/guides/get-more-google-reviews-auto-repair/</link><guid>https://autoshopgrowth.com/guides/get-more-google-reviews-auto-repair/</guid><pubDate>Thu, 02 Jul 2026 00:00:00 GMT</pubDate><description>The counter ask, the exact text to send, when to send it, what a healthy review velocity looks like for an auto repair shop, and how to answer the bad one.</description></item></channel></rss>