Blog
Short, useful posts for auto repair shops and mobile mechanics, published several times a week.
The car-is-ready text, the pickup script and the review ask, word for word
Pickup is the best moment a repair shop has to earn a review and the next visit. The exact text, counter script and follow-up that turn an invoice into both.
2026-11-01
The phone number on your shop's website that nobody can tap
A common repair shop website mistake: the phone number is an image or plain text, so a driver on a phone cannot call in one tap. How to spot and fix it.
2026-10-30
What to text a customer who declined the repair, word for word
Declined work is the easiest money in the shop, and most of it is never asked about again. Four short texts to send, when to send them, and what to skip.
2026-10-29
What a brake job Google Ads campaign costs a repair shop, and when it pays back
A line-by-line look at a small Google Ads campaign built around brake jobs: budget, cost per call, close rate, and the point where it starts paying for itself.
2026-10-23
Reader question, should a repair shop post its labor rate on the website?
A shop owner asks whether listing the hourly labor rate online brings more cars or just invites price shoppers. A plain answer, and what to post instead.
2026-10-20
Text the inspection or call the customer? Two ways to get a repair approved
Texting a digital inspection and calling the customer both get repairs approved. When each one wins for an auto repair shop, and how to combine the two.
2026-10-17
What a service reminder program costs a repair shop, and when it pays back
Text and postcard reminders bring customers back for oil changes and inspections. Here is what each option really costs per month and how many cars cover it.
2026-10-14
Reader question: a one-star review over our diagnostic fee. Should we stop charging for it?
A shop owner asks whether to drop the diagnostic fee after an angry review. Our answer: keep the fee, change how you explain it, and reply to the review this way.
2026-10-11
Google Ads or a better Google profile: which one brings a repair shop more cars
Two ways to get more cars through the bay from Google. What each costs, how fast each works, and the shop situations where one clearly beats the other.
2026-10-08
What to run in the shop before the first cold morning
September is quiet and October is not. The four campaigns to have live before the first cold snap fills your bays with no-starts and heater complaints.
2026-09-03
Mobile mechanics are in your search results now. Here is what that changes.
Van-based mechanics show up for the same searches as shops with bays. What the benchmark data says about the segment, and how a shop should respond.
2026-08-18
Try any marketing service free for 14 days.
Pick anything we do. We run it for your auto repair shop for two full weeks at no cost, then you decide. No card, no contract, nothing to cancel.
- Google Ads management
- Meta (Facebook and Instagram) ads
- AI search optimization (show up in ChatGPT, Perplexity, Google AI)
- Local SEO and Google Business Profile
- Website design and rebuilds
- Social media management
- Review generation and reputation
- Missed-call text-back and lead follow-up
- Email and SMS campaigns
- Bookkeeping and monthly financials
- Cold-call appointment setting
- Marketing analytics and reporting
Or tell us what you want to try and we will text you back.